Chapter 10: Precedent Studies

10.1 Advertising Strategy

The above images shows a series of print ads that Nike did when the new Malaysia National team kit which is sponsored by Nike came out. The new kit combines the pride of Malaysian Football while reflecting a new era of performance and innovation. Below is a picture of the actual football jerseys. The campaign was done in 2008 and went by the name NikeFootball: Home and Away 09/10 Kits.

Malaysian National team football kit sponsored by Nike

On October 2010, Nike Malaysia invited people to attend a Air Force 1 XXV anniversary party in KualaLumpur. The following pictures were taken at the event.

People came wearing Nike shoes

The crowd

Displayed Nike shoes

Nike shoes were on display

At the end of the night the invitees were given Nike gift packs

Nike Malaysia also organized the first ever Nike City 10K Kuala Lumpur. The date was October 10 2010. Below are pictures of the event.

The advertising display at the event

Nike Malaysia’s Product Specialist, Wan Ozairi explained to the media the proper way to choose a running shoes; according to the type of feet that one has.

The Runners

Big Nike print Ad in KL

10.2 Precedent Studies

Women looking at nike products at The Curve mall

Nike products on display

Outside a Nike store