7.1 Direct Competitors
Reebok International Ltd
Reebok originates from the United States of America and is a sports lifestyle based brand. Reebok originates from 1895 when when Joseph William Foster made running shoes with spikes in them and later formed a company called J.W. Foster and Sons which made shoes for top runners. In 1958, two of the John William Foster's grandsons started a companion company for J.W Foster and Sons that came to be known as Reebok, named for an African gazelle. Reebok was officially incorporated in 1979 as reebok U.S.A.
Reebok’s products include, tops, t-shirts, shoes, jacket, sporting equipment, men and women apparel and accessories.
Sales
$3.49 billion (2004)
Employees
6, 948
Product statistics
2329 Men's & Boys' Clothing, 2339 Women's, Misses' & Juniors' Outerwear, 2393 Textile Bags; 3149 Footwear, Except Rubber
Positioning
Celebrate Individuality in Sport and Life: Reebok’s positioning reflects that each individual is unique and they do the best they can to celebrate this.
Advertising campaigns
I am what I am
Lose the beer belly
Reebok nation
There are two people in everyone
Adidas first grew out of a family business in germany in 1930. Adidas was first registered as an official company in 1949 under its co-founder’s name, 'Adi' from Adolf and 'Das' from Dassler. This company strives to be the leading sports brand in the world which is an ambitious goal but also realistic. Products include, running shoes, football kits and associated equipment, tennis racquets, rugby balls and accessories.
Sales
$5,49 billion (1999)
Employees
12,036
Product statistics
315,211 Men's and Boys' Cut and Sew Apparel Contractors, 315,212 Women's, Girls' and Infants' Cut and Sew Apparel Contractors, 315,299 All Other Cut and Sew Apparel Manufacturing, 33,992 Sporting and Athletic Goods Manufacturing, 316,211 Rubber and Plastics Footwear Manufacturing and 316,219 Other Footwear Manufacturing
Positioning
Salomon strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
Advertising campaigns
All day I dream about sneakers
Impossible is nothing
PUMA AG Rudolf Dassler Sport
The company was founded in 1948 when German brothers Rudi and Adi Dassler feuded and split their family firm into adidas and PUMA. Puma offers footwear and apparel, accessories, such as balls, gloves, shinguards, and bags under the PUMA and Tretorn brand names. The products also include football, running, motor sports, cricket, golf, and sailing equipment. It also issues licenses to independent partners for the design, development, and sale of watches, fragrances, and eyewear products.
$180,4 billion
Employees
9,503
Product statistics
16,211 Rubber And Plastics Footwear Manufacturing, 3,021 Rubber & Plastics Footwear, 3,149 Footwear Except Rubber
Positioning
To be one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.
Advertising campaigns
3D floor posters
F Wan
Until then
7.2 Indirect Competitors
New balance Athletic Shoe Inc
New balance was founded in 1906 as New balance support arch company to make arch supports. Unlike its rivals this company is against using celebrity endorsements for its marketing purposes. Its concentration is on the less popular athletes. The company tries to be of substance instead of style.
Sales
$1.3 billion
Employees
2,400
Product statistics
316,210 Footwear Manufacturing, Athletic shoes, including running and sports shoes, hiking boots, sandals and other casual shoes, sports apparel and accesssories.
Positioning
Equip the elite and everyday athlete with footwear, apparel
and accessories that provide the best performance, fit, quality and comfort.
Advertising campaigns
LOVE/hate. this is the new balance
365 video and social campaign
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